Apple Placement

APPLE, THE KING OF PRODUCT PLACEMENT

Does it matter where you’ve seen this logo? Yes. Yes, it does. Product placement is used by companies as a promotional tactic to expose consumers with their brands. It is a very effective way to present a company’s product because it is shown in a setting that customers are interested in. Apple is definitely the king of movie product placement. Consumers can easily recognize the apple logo and products in movies because of its simple, yet catchy design. Apple knows the value of promoting their products through product placement. Viewers can easily skip commercials, but they can’t avoid product placements.

When you watch a movie that is likely to do well in the box office, Apple made sure that you know what the stars are using. The company wants to bury the idea deep into your subconscious. I'm sure you've noticed when it comes to the big-name movies: There're Apples here, Apples there, Apples everywhere! They won't be doing it if it doesn't work, and it sure does work. In fact, I already expect it for the movies I watch and make it a point seek it out. It's become a sort of a game to me.

I encourage you to visit Brandchannel.com and read any of their segments covering this topic. There are articles covering not just Apple, but multitudes of other companies advertising their products. It makes for a good read. As an example, here is one of their amusing bar graphs showing Apple’s history of product placement (in percentage) of number one movies by the year: